Is Adsense Dead?

There are rumors and reports circulating on the internet today that decry Google Adsense as a used up medium of generating revenue from a website or blog. While I must admit that it is more difficult to generate significant traffic to a website than it once was, Adsense, when implemented correctly on a website with quality content, is still a viable source of revenue for any webmaster willing to dedicate a little time and effort into the endeavor.

As a rule, Adsense is not dead. In fact it continues to generate significant advertising revenues for Google, as well as for a myriad of "publishers" (to use Google's term for those publishing Adsense ads on their websites). The key is that those publishers who continue to see Adsense revenues increase, or at least remain on a constant level, are those who are dedicated to making their Adsense websites or blogs worthwhile content sources for web visitors.

Most of those publishers who are consistently making three to six figures a month from Adsense have more than one website, and in many cases, have created a network of websites and blogs that focus on a specific topic. Using one main website as the central source of information, the webmaster uses the other smaller sites and blogs as supplemental sites that link back to the main site, thus increasing the inbound links and the pagerank of the main site. Of course, the entire network is intended to establish the main website as an "authority" on a specific topic or "niche."

Apart from these niche networks, there still are a few individual websites and blogs that continue to pull in enough Adsense revenue to make their existence worth the effort for their authors. But, like the networks, they still require quality niche content that is regularly updated and added to in order that the search engines rank them high enough in search results to warrant visitors. (More on that in subsequent posts.)

Many Adsense tools and resources are being marketed online today by self-proclaimed Adsense "experts" claiming to hold the key to unlocking the hidden secrets of Adsense. The truth is, that while many of them prove to be useful soources of information to help the Adsense newbie, most of them are really just the same basic information presented in new packaging. From this author's point of view, Joel Comm and Michael Cheney provide the most professional and complete products to help the Adsense beginner experience the quickest success. You can find resources by both of these Adsense professionals, as well as a host of other Adsense resources, at Adsense-Assistant.com.

The short answer to the question of Adsense's vitality is that it is still alive and paying, but only for those who are willing to put forth the time and effort that any legitimate business undertaking requires. Don't give up on Adsense just yet. But you'd better be willing to roll up your sleeves and get your hands dirty if you want to make it worth your while.